IBM has been in the business for quite some time, but it’s the first time for the company to appoint a CMO or chief marketing officer. Michelle Peluso is the first to occupy this designation in the tech company. Peluso came to the company from Technology Crossover Ventures, where she served as a venture partner. She was also the former CEO of Gilt, a sales sate. She also previously worked as the CEO of Travelocity and co-founded Site59, a startup travel company.
Michelle Peluso will be under the supervision of Jon Iwata, IBM’s senior vice president for marketing and communications. Iwata will continue to oversee the brand’s overall strategy even with Peluso in the picture.
IBM’s appointment of a chief marketing officer was meant to accelerate the company’s marketing transformation. This includes their aim to invest in digital skills, use data to understand client needs, and develop better consumer experience.
The company has been seen more on advertising other technology greats, like Watson, which was one of the frontrunners of AI. IBM has also acquired different marketing agencies, as well as design firms.
Rene Bostic currently serves as the vice president for Cloud Technical Sales for IBM North America. She is an expert in hybrid cloud integration, emerging technologies, and other tech innovations. Learn more about her work by visiting this page.