IBM is considered an innovator with its work-from-home policies that started in the 1980s. The company has saved hundreds of millions of dollars every year for allowing their employees to work from a convenient location. However this year, IBM is co-locating its employees in an office space.
The IT company announced in February its plans of co-locating thousands of its marketing department employees to work from one of the six offices in the country. With this new adjustment, employees will have to relocate to a place near the offices to be able to work. But it’s not just the marketing team that’s making an office comeback.A few years ago, the design, procurement, security, and IT departments of IBM were also called to co-locate. While numerous studies have shown that working remotely can help employees become more productive, other experts say that the company needs innovation—in terms of teamwork.
Not a lot of employees agree with the company’s sudden move, and a lot of them will have to rebuild their lives with the changes.A lot of the company’s employees have been working remotely for decades.Others think that it’s the company’s way of downsizing its employees. IBM, however, has shown growth as it called its clients back to the office, with the teams working on Watson and other projects doing successful work together. Rene Bostic is the Vice President for Cloud Technical Sales for IBM North America. Follow this Twitter account for more updates about the company.
Today known for its many significant contributions to the development of the Information age, IBM pre-dates much of the very technology that made it a household name by several years, with roots spanning more than 100 years.
Although the company was incorporated in 1911, its origins stretch as far back as the 1880s. What would later be known as IBM brought together elements of various predecessor businesses, including one created by Dr. Alexander Dey, inventor of the first dial recorder.
Even in its distant youth, the company had blazed new trails and pioneered ideas in both technology and the workplace long before they became standard. Shortly after incorporation in 1914, the nascent IBM hired its first employee with disabilities, a full 76 years before the enactment of the U.S. Disabilities Act. It would continue this tradition of providing opportunities (and optimizing their own products) for individuals with disabilities.
IBM had also been one of the many companies that pioneered workplace equality, having had a female vice president in 1943 and hiring its first African American sales representative a full 18 years ahead of the landmark Civil Rights Act of 1964.
In addition to being responsible for huge strides in computer technology, IBM and its researchers have made significant contributions to mathematics and science. IBM scientist Benoit Mandelbrot, for instance, laid the foundation for modern fractal mathematics and even lent his name to a set of fractals. Today, the company continues to foster innovation through initiatives like the World Community Grid and the Smarter Planet and Smarter Cities programs.
Rene Bostic has been with IBM for several years and currently serves as the Vice President of Cloud Technical Sales for IBM North America. For more reads about IBM and information technology, visit this blog.
IBM has been in the business for quite some time, but it’s the first time for the company to appoint a CMO or chief marketing officer. Michelle Peluso is the first to occupy this designation in the tech company. Peluso came to the company from Technology Crossover Ventures, where she served as a venture partner. She was also the former CEO of Gilt, a sales sate. She also previously worked as the CEO of Travelocity and co-founded Site59, a startup travel company.
Michelle Peluso will be under the supervision of Jon Iwata, IBM’s senior vice president for marketing and communications. Iwata will continue to oversee the brand’s overall strategy even with Peluso in the picture.
IBM’s appointment of a chief marketing officer was meant to accelerate the company’s marketing transformation. This includes their aim to invest in digital skills, use data to understand client needs, and develop better consumer experience.
The company has been seen more on advertising other technology greats, like Watson, which was one of the frontrunners of AI. IBM has also acquired different marketing agencies, as well as design firms.
Rene Bostic currently serves as the vice president for Cloud Technical Sales for IBM North America. She is an expert in hybrid cloud integration, emerging technologies, and other tech innovations. Learn more about her work by visiting this page.
It would be an understatement to call International Business Machines, more popularly known as IBM, a giant in the technology industry. IBM is nothing short of a global leader in manufacturing computer hardware and software, as well as infrastructure construction and consultancy. It employs over 400,000 people from more than 170 countries. It also has 12 major research facilities in the world. However, IBM came from humble beginnings.
Back in 1890, Herman Hollerith invented a card tabulator that was successfully used in the 1890 U.S. Census. It only took Hollerith’s invention six weeks to count 62 million individuals. This would be the prototype of a machine that came 16 years later. In 1906, the said counting machine had an auto-feed for cards and a control panel. This new machine is what many technology scholars recognize as the ancestor of the modern computer.
Five years later, Charles Flint organized a merger between The Tabulating Machine Company, the Computing Scale Company, the Bundy Manufacturing Company, and the International Time Recording Company. Thomas Watson Sr. came in in 1914 to take control of the mega-company and led it to unprecedented success.
One of the most important programs the company introduced was education for its employees. People under the consolidated companies began to learn about management and technology.
On Feb. 14, 1924, Watson changed the name of the company into International Business Machines Corporation or IBM.